Welcome! I’m Aaron

I build consumer products in spaces where regulation is part of the product strategy.

Senior Director of Product, Flex

At Flex, I lead the core consumer product team for our flagship housing business—building products for renters in a heavily regulated industry.

Before Flex, I built MyPay at Chime: a 0-to-1 liquidity product that scaled to millions of monthly actives and a $400M P&L with <1% loss rates on the path to IPO. At LinkedIn, I led growth product strategy and user retention efforts.

I’m a product leader with experience owning strategy, execution, and outcomes across high-growth, regulated consumer products. I operate as a general manager: accountable for P&L, talent, and the systems that turn strategy into sustained performance.

Most of my career has been spent at the intersection of product, growth, and organizational leadership. I’ve launched 0-to-1 products, scaled teams, and made high-stakes decisions where speed, risk, and long-term durability all matter.

I’m selectively open to fractional product executive engagements for teams that need to build, reset, or scale.

What I Do

Product & Business Ownership

I lead product organizations with clear accountability for outcomes. That includes setting strategy, making prioritization and investment decisions, and owning the consequences—good or bad.

My work spans:

0→1 product launches and platform expansion
Growth, activation, and monetization strategy
Operating in regulated, risk-sensitive environments
Translating ambiguous problems into focused execution

Systems Over Heroes

The best teams don’t have superstars. They have systems.

I build organizations where decisions are made at the right level (no constant escalation), where junior people get better fast (not stuck waiting for the hero), and where you can hire and scale without everything depending on one person.

How I do it:

Map decision and governance frameworks (here’s how we decide X, here’s who owns it)
Build documentation and standards (so knowledge isn’t locked in people’s heads)
Rotate high-visibility work (spread ownership, grow the team)

Why it matters: If your best person leaves, does the machine break? If yes, you don’t have a system. You have a single point of failure. That’s not scalable.

Executive & Cross-Functional Leadership

I regularly operate at the executive layer. I partner with engineering, design, operations, legal, compliance, finance, marketing, and sales.

I’m comfortable:

Making irreversible decisions under uncertainty
Navigating tradeoffs between speed, risk, and trust
Escalating when the business is at risk and committing once a decision is made
Communicating clearly with executives, boards, and external partners

Experience Highlights

Chime

Senior product leader across Growth and MyPay, delivering 0-to-1 products with meaningful customer (xM), revenue ($400M+), and regulatory impact (TILA / Reg Z, ECOA, FCRA, MLA).

Known for combining product strategy with operational rigor
Led teams through ambiguity, rapid scaling, and high-visibility execution
Owned decisions affecting growth, monetization, and customer trust

Early career experience shaping Growth product strategy and execution and leading initial LinkedIn’s member retention and resurrection efforts

Leadership Philosophy

I optimize for long-term business health, not short-term optics.

A few beliefs that guide my leadership:

Strong systems beat heroic effort
Clarity is more valuable than consensus
Leaders are responsible for the bench they build
It’s better to slow down briefly than to scale something brittle

If a product or team fails, I assume the system—or my decisions—were the root cause.

Fractional Product Leadership (Selective)

I’m selectively open to fractional product leadership engagements where my experience can create leverage quickly.

Typical engagements include:

0→1 product definition and early execution
Product org resets or turnaround situations
Acting as interim product leader during transition
Coaching senior PMs or Directors in high-stakes environments

I engage where there is real ownership, executive sponsorship, and a clear problem to solve.

Let’s Connect

If you’re:

Navigating a critical product inflection point
Looking for experienced product leadership to help build or reset

You can reach me on LinkedIn or via email.